After months of deliberation, I am proud to say, I am now an unencumbered inhabitant of a paperless office.
Although I was pretty efficient in my pre-paperless office, I’m finding that I am even more so now, after reducing the excess noise and clutter. The switch was pretty easy, considering almost every document we use is shared via email or lives in the cloud somewhere (although I’m still not sure where that is exactly). In a future post, I will go into greater detail about what kind of system I use to keep everything organized, but for today, I want to address the stubborn pieces of paper that continue to pester not just me, but my scanner too!
I can’t tell you how many pieces of marketing material I receive from fellow sales people everyday. From high-gloss brochures to business cards and everything in between; it’s everywhere.
Now, it’s not that marketing material is inherently bad. In fact, when used appropriately, it can serve as an effective storytelling tool, one that conveys a universal message and has the ability to move us visually. Marketing material is not however an effective sales strategy. It can not and should not be used as a salesperson’s main course of action.
People don’t develop relationships with brochures, they develop them with people.